Strategic Brand Consulting

“A consultant is someone who barrow’s your watch and then charges you to tell you what time it is.”
—Earl Wilson

Let’s be honest. The true value of any consultant lies in their ability to get you (and your organization) to do something worthwhile that you would not have done without their involvement. Otherwise, they are simply wasting your time and money.

Great branding is instinctive and inspired.

Unlike many brand consultancies, we are not rigid in our approach or methods. We are not beholden to triangles, circles or squares. We don’t believe a long drawn out process produces better results.Each brand is unique and the circumstances that have led up to each client’s current situation have usually happened for good reasons; reasons that we as the advisor need to understand before we can justify any recommendation. Left to evolve naturally, even great brands become dysfunctional and obsolete. Look at Oldsmobile! And hundreds of other dead brands. Our job is to revive, refresh and help clients constantly reposition their brand to compete in an ever changing world.

If you only seek advice, we are not a good choice.

There are those that believe you should never accept advice from a consultant that has a vested interest in the outcome of the advice. If you feel this way, let someone else provide the advice and allow us to engage in the execution because we believe it is there that most well-meaning strategies fail.

Core brand development consulting services we currently offer:

• Competitive Research and Analysis
• Corporate and Product Name Generation
• Creative Themes and Taglines
• Sweet Spot Brand Positioning
• Visual Identity