Media Services

Broadcast
There is a science to evaluating and planning the most efficient media plan for our clients. And there is an art to negotiating the most effective media buy. Frankly, we are very good at both. It starts with a solid understanding of our client’s market and the types of customers they need to reach. We apply best practices to arrive at the most logical and cost-effective options. Then we get creative: meeting with the reps and stations; exploring how they can help our clients achieve their goals. The best proposal wins every time and fortunately so do our clients.

Database Marketing
A company that utilizes database marketing continually gathers, refines, and analyzes data about their customers, their buying history, prospects, past marketing efforts and demographics. They analyze the data to turn it into information that supports all their marketing and sales programs. More enlightened marketing companies also use customer and prospect interests and preferences, generally gathered on their web site, to tailor marketing efforts right down to the individual level. This form of behavioral targeting is growing rapidly in its effectiveness.

Direct Response
Direct response marketing focuses on delivering a message that motivates a person to take a desired action (call, visit, apply, buy, or send). Since the media and message are controlled, effectiveness of any communication effort can be measured, evaluated, and improved upon. Our clients have had success with direct response marketing in situations where an identifiable and addressable target exists, an offer that will prompt response is made and, where the budget allows, a series of packages or commercials is delivered.

Internet
The age of the Internet has brought with it a new level of interaction and accountability. As an agency steeped in technology marketing, Young Company has embraced the power of interactive marketing since the mid 1990s. Today, a company’s website is often the nucleus of its marketing program. While every situation is different, we often find that the competitor with the most advanced Internet strategy is either the market leader or about to become the leader.

From a media perspective, our role is to help our clients leverage this incredible two-way medium. Our services include comprehensive reviews, competitive analysis, planning and procurement.

We help our clients excel in search engine marketing (SEM), including search engine optimization (SEO) for natural search, as well as paid search such as Google Ad Words. Analytics plays an important role in the measurement of our client’s Internet marketing performance. Besides banners, links and sponsorships, we manage online newsletters, webcasts and email marketing campaigns.

Print
The first advertising medium, print, including newspapers and magazines, is still a favorite among consumers and marketing executives alike. Print is tangible, convenient, colorful and easy on the eyes. Although its role is changing and circulations are shrinking, print advertising still plays an important role for many of our advertising and public relations clients.