Search Engine Optimization produces best return
on investment of all advertising options today.

As the U.S. population tops 304 million, Internet usage has become commonplace with 76% of its citizens. When people are searching the web for specific products and services, they are in a mode to purchase. No other advertising medium has the ability to target people ready to buy what you sell. And no other medium has the ability to let customers make further inquiries and purchases with the click of a mouse.
While the return on investment for each advertiser varies, the real beauty of search engine optimization is that it truly is measurable. With the help of Google Analytics and other techniques, Young Company can accurately monitor and track all website activity, from lead sources to sales generated, for both online and offline sales. With Analytics and other tools, we continually adust the website to optimize its rankings among the search engines, improve performance of various pages and boost the financial performance of your investment.
Search engine optimization is not something you do once and forget. To stay competitive, you need to continually monitor and update your website and all of the online activity associated with it. Budgets vary based on competitive dynamics and other factors. Want to know more SEO?  Click here for more on Internet Marketing and other Young Company services.

Here are the basics of Search Engine Optimization today:

Metatags

Metatags contained in HTML code have always been an important ingredient in Search Engine Optimization. A few years ago website owners, eager to increase traffic, would abusively stuff their site with keywords. As a result the search engines began to modify their algorithms in an effort to enforce stricter guidelines. One of the major changes was the use of a distribution ratio on text and keywords. No longer could someone load their site with hidden or even visible keywords, and expect it to rank. Now there is more of a formula used in text/keyword distribution. It is far more important to display relevant content on each page, and to use corresponding keywords in the code of those pages.

The title of your webpage is also very important because it is visible within the visitors' top browser bar, plus it is used by many search engines in the first line of text shown in search results when your site does rank.

Young Company first researches relevant keywords and key phrases within your industry that are searched frequently on the search engines. Then we optimize the text on your page and choose a title tag that reflects the content of that page. This way when we’re done you will have DIFFERENT TITLE TAGS on each page of your site. Arguably, every page on your site should contain different information, and therefore, different title tags to tell visitors - and search engines - what that page is about. This simply helps the search engine categorize your site properly, and the easier it can be categorized the faster it will rank highly for the optimized keywords.

Content

Up to 50% of those customers who find your web site can find you through the search engines if your site is optimized correctly. That means that more than half your sales will come from among those search engine visitors. Why MORE than half of your sales? It's because those web site visitors who find you through the search engines were actively seeking what you sell!

The biggest mistake made by web site owners is to believe that visitors come seeking to BUY your product, when in fact, most of those visitors come seeking INFORMATION about your product or industry BEFORE making a purchase. A web site that contains significant text based information about your products will attract those information seekers from the search engines and allow you to convince them to buy from you.

Top ranked web sites have one thing in common - lots of content in the form of INFORMATION. Companies with sites that answer the buyer’s questions through significant TEXT based information make it easy to purchase their product or service and ultimately make the most sales. The bottom line is - content translates to both high search engine traffic and to visitor satisfaction and will lead them to make their purchases while at your site.

Structure

Every web page is made up of HTML coding that can be read by a web browser and translated to a visual representation of a page displayed on computer screens. This page can include images, text styles, backgrounds, colors and structured designs that together create and display a complete web page. Each of those pages is linked through hypertext or image links to other pages, either within the same site or through outbound links to additional web sites.

A websites infrastructure can determine how well a search engine can index and rank each page, based on content and proper use of each element within that architecture. Some of those very technical elements can make it either easier or more difficult for search engines to "understand" what the page is about. The more "understandable" your page is to search engines, the more likely your site will be properly indexed and rank well.

Such things as badly implemented interior link structure, injudicious use of javascript and embedded "Flash" movies can seriously hamper the ability of a search engine to "understand" and rank your pages for relevancy. Lack of text is probably the biggest detriment to Search Engines understanding the content of your site and the most common error made by webmasters more concerned with visual presentation than Search Engine Rankings.

Young Company understands the value of a balanced approach to visual and textual matters and works to make your site easy to navigate, easy to look at, and more importantly, easy to INDEX by the search engines. Don't let poor site architecture lead to a collapse of your web site due to lack of search engine structural elements.

Linking

Linking between web sites has always been highly valued by web surfers as a way to find relevant, related information online. Now the search engines place more emphasis on inbound links to your site, simply because it seems to reflect the value that your peers have placed on your site by linking to it.

The more INBOUND links there are pointing to your web site from other relevant, related and complementary web sites, the higher your search engine rank can climb. This ranking algorithm used by search engines has created all manner of attempts to subvert the linking process by establishing what are known as "LINK FARMS" meant to increase inbound links to participating sites.

Young Company has established techniques to gain highly relevant inbound links to your business web site from IMPORTANT highly ranked web sites that will improve your Google page rank and concentrate on attracting quality traffic to your website.

Submission

Submission used to be critically important to a high ranking website before the search engines became much more sophisticated at crawling the web. There were submission services everywhere offering to "Submit Your Site to Thousands of Search Engines!" This is no longer necessary or even advisable. Consolidation of the search engine industry through partnerships and mergers has made wide submission completely unwarranted.

Today it has become necessary to be indexed by fewer and fewer search engines since only a few significant and important search engines remain. Those that do remain have partnerships with many other search engines through either Pay-Per-Click programs, backup result partners, metasearch companies or paid inclusion programs. Keeping track of industry alliances remains one of the core competencies of many Search Engine Submission Firms.

Other Methods

There are many other methods of improving your website’s ranking that actually work outside the content and code. Some of these methods include blogging, press release optimization, highly optimized landing pages, social networking, e-mail marketing, and newsletters. All of these things can affect the performance of your website while working within a different channel and then linking back to the site. Young Company has the ability to layout structure these other methods and then incorporate them back into the site.

Why Young Company for SEO?

We achieve these unprecedented results by helping our clients select the total body of keywords their potential customers use to describe and find the products and services that they sell. We then employ only the most politically correct and pre-tested SEO tactics to make our clients' sites more visible, digestible and attractive to the major global search properties. The results are more listings under popular keywords that deliver a steady stream of qualified traffic composed of active buyers and information seekers.

Want to know more?  Click here for more on Internet Marketing and other Young Company services.