Search Engine Optimization produces best return
on investment of all advertising options today.

As the U.S. population nears 300 million, Internet usage is commonplace with 68% of our population as of December 2005. That’s a 113% increase over the previous year. And when people are searching the web for specific products and services, they are in a mode to purchase. No other advertising medium has the ability to target people ready to buy what you sell. And no other medium has the ability to let customers make further inquiries and purchases in the click of a mouse.

While the return on investment for each advertiser varies, the real beauty of search engine optimization is that it truly is measurable. With the help of Google Analytics and other techniques, Young Company can accurately monitor and track all website activity from the sources of leads to the value of the sales generated. We can do this for both online and offline sales. With Analytics and other tools, we continually tweak the website to optimize its rankings among the search engines, the performance of various pages and the financial performance of your investment.

Search engine optimization is not something you do once and forget it. To stay competitive, you need to continually monitor and tweak your website and all of the online activity associated with it.

Here are the basics of Search Engine Optimization today:

Metatags

Metatags contained in HTML code were once seen as the a very important ingredient in Search Engine Optimization and they received inordinate attention in SEO. The result of that attention was abusive keyword stuffing in metatags by web site owners eager to increase traffic to their site. The search engines soon made metatags less important until they became nearly meaningless - with one exception - the TITLE metatag.

The title tag is by far the most important of those little comments behind a web page, because it is visible in the visitors' browser title bar, is used by many search engines in the first line of text shown in search results when (and if) your site does show up at a search engine.

Young Company optimizes the text on your page first, then chooses a title tag that reflects the content of that page to apply DIFFERENT TITLE TAGS to each page of your site. We do this based on the research done to determine the best keyword phrases to target in your industry. Arguably, every page on your site should contain different information, and therefore, different title tags to tell visitors - and search engines - what that page is about.

Content

Up to 50% of those customers that find your web site can find you through the search engines if your site is optimized correctly. That means that more than half your sales will come from among those search engine visitors. Why MORE than half of your sales? It's because those web site visitors who find you through the search engines were actively seeking what you sell!

The biggest mistake made by web site owners is to believe that visitors come seeking to BUY your product, when in fact, most of those visitors come seeking INFORMATION about your product or industry BEFORE making a purchase. A web site that contains significant text based information about your products will attract those information seekers from the search engines and allow you to convince them to buy from you.

Top ranked web sites have one thing in common - lots of content in the form of INFORMATION. Those sites that answer the buyer questions with significant TEXT based information who make it easy to purchase their product or service will ultimately make the most sales. Bottom line - content translates to both high search engine traffic and to visitor satisfaction and will lead them to make their purchase from you while at your site.

Structure

Every web page is made up of elements of HTML coding that can be read by a web browser and translated to a visual representation of a page displayed on computer screens. This page can include images, text styles, backgrounds, colors and structured designs that together create and display a complete web page. Each of those pages is linked through hypertext or image links to other pages, either within the same site or including outbound links to additional web sites.

The way these pages are structured and built can determine how well a search engine can index and rank each page, based on content and proper use of each element within that architecture. Some of those very technical elements can make it either easier or more difficult for search engines to "understand" what the page is about. The more "understandable" your page is to search engines, the more likely your site will be properly indexed and rank well.

Such things as badly implemented interior link structure, injudicious use of javascript and embedded "Flash" movies can seriously hamper the ability of a search engine to "understand" and rank your pages for relevancy. Lack of text is probably the biggest detriment to Search Engines understanding the content of your site and the most common error by webmasters more concerned with visual presentation than Search Engine Rankings.

Young Company understands the value of a balanced approach to visual and textual matters and works to make your site easy to navigate, easy to look at, and more importantly, easy to INDEX by the search engines. Don't let poor site architecture lead to a collapse of your web site due to lack of search engine structural elements.

Linking

Linking between web sites has always been highly valued by web surfers as a way to find relevant, related information online. Now the search engines place more emphasis on inbound links to your site, simply because it seems to reflect the value that your peers have placed on your site by linking to it.

The more INBOUND links there are pointing to your web site from other relevant, related and complementary web sites, the higher your search engine rank can climb. This ranking algorithm used by search engines has created all manner of attempts to subvert the linking process by establishing what are known as "LINK FARMS" meant to increase inbound links to participating sites.

Young Company has established techniques to gain highly relevant inbound links to your business web site from IMPORTANT highly ranked web sites that will improve your Google page rank and concentrate on attracting quality traffic to your website.ainiquality traffic to your site.

Submission

Submission used to be critically important to getting your site ranked in the search engines before the search engines became much more sophisticated at crawling the web. There were submission services everywhere offering to "Submit Your Site to Thousands of Search Engines!" This is no longer necessary or even advisable. Consolidation of the search engine industry through partnerships and mergers has made wide submission completely unwarranted.

Today it has become necessary to be indexed by fewer and fewer search engines since only a few significant and important search engines remain. Those that do remain have partnerships with many other search engines through either Pay-Per-Click programs, backup result partners, metasearch companies or paid inclusion programs. Keeping track of industry alliances remains one of the core competencies of many Search Engine Submission Firms.

Young Company is always updating our knowledge base and adjusting our strategies based on the latest industry news. Take advantage of our understanding of what truly matters when it comes to Paid Submissions as well as free Crawler-based submissions and all of the latest important search engine news through our own partnerships and alliances with other SEO firms and marketing companies online.